Mapaii
An eCommerce transformation with web design & development, SEO, photography, and social media strategy.
The Challenge
Mapaii began as an Amazon-only brand, but despite investing in ads and maintaining inventory in Amazon warehouses, sales were stagnant. With just 20 sales out of 1,000 stocked backpacks in a year, the company faced high ad costs, expensive storage fees, and limited brand control. The founder needed a way to recover, reduce losses, and create a sustainable sales channel outside of Amazon.
My Approach
I stepped in to reposition Mapaii as a direct-to-consumer brand. We designed and developed a modern eCommerce website with WordPress, Elementor, and WooCommerce, giving the company ownership of its digital storefront. I also built out an SEO strategy to rank for relevant parenting and baby gear searches, while creating original photography to strengthen both website visuals and ad performance.
Key updates included:
The Outcome
After launch, Mapaii saw:
What I Delivered
"Lume Point Media helped me completely turn my business around. They built a beautiful website, created amazing photos, and managed my marketing so I could finally reach the right customers. Their support gave me the confidence to relaunch Mapaii the right way."
